This Privacy Policy outlines how we collect, use, store and protect your personal information when you browse, place orders and interact with our online store. By accessing and using our website, you fully acknowledge and agree to the practices described within this policy.
1. Information We Collect
We only gather necessary personal data to complete order processing and deliver smooth shopping services. The information we collect includes:
- Contact details: your full name, delivery address, email address and contact phone number for order delivery and after-sales communication.
- Payment related information: billing address and payment transaction records. We will not store your complete credit card or payment account credentials on our server; all payment processing is handled by secure third-party payment service providers.
- Website browsing data: device type, browser information, access time, page browsing records and IP address, collected through cookies to optimize website layout, product recommendation and user experience.
- Voluntarily submitted content: messages you send to customer service, return application descriptions and product feedback you provide.
We will never intentionally collect sensitive personal information such as health records, identity documents or private personal details that are irrelevant to order fulfillment.
2. How We Use Your Information
All collected personal data is used strictly for legitimate shopping-related purposes only, including:
- Process, confirm, ship and track your placed orders, and deliver accurate logistics updates to your email.
- Handle after-sales requests such as return applications, refunds and customer consultation replies.
- Send order notifications, delivery reminders and after-sales service notices via email; you may opt out of non-essential promotional emails at any time.
- Optimize our website functions, adjust product selections and improve shopping experience by analyzing anonymous browsing data.
- Verify order identity and prevent fraudulent orders, abnormal transactions and malicious return requests.
- Comply with mandatory legal requirements when official regulatory authorities request information disclosure.
We will not use your personal information for unrelated commercial purposes without your explicit consent.
3. Information Sharing & Disclosure
We promise not to sell, rent or trade your personal information to any third-party marketing companies, advertising agencies or irrelevant merchants under any circumstances. Limited information sharing only happens under the following necessary scenarios:
- Logistics partners: We share your delivery name and address with designated shipping carriers solely to arrange parcel delivery. Logistics providers are bound by data protection agreements and cannot reuse your information for other uses.
- Authorized payment service providers: Necessary billing information is transmitted to secure payment platforms to complete transaction settlement.
- Legal obligations: We may disclose your information when required by law, court orders or official regulatory investigations to protect legal rights of our store and users.
- Business transfer: In the event of store asset transfer, merger or acquisition, user data will be transferred together with business assets, and users will be notified of policy updates in advance.
4. Data Storage & Security Protection
We adopt industry-standard technical and administrative security measures to safeguard your personal data against unauthorized access, leakage, loss or tampering. Our website uses encrypted transmission protocols to protect information input during checkout and browsing.
Your personal data will be stored securely for the period required to complete order services and fulfill legal record retention requirements. Once data is no longer needed, we will securely erase or anonymize all related information.
However, no online data transmission method can guarantee absolute security. If you detect abnormal account login or information leakage, please contact our customer support immediately for timely assistance.
5. Cookie Usage
Our website uses cookies to record your browsing preferences, save cart contents and speed up page loading. You can adjust cookie permission settings in your browser at any time to reject partial or all cookies. Disabling cookies may affect normal functions such as cart storage and quick checkout.
6. Your Rights Over Personal Data
As a user, you hold the following rights regarding your personal information:
- Access right: You may contact customer service to request a copy of all personal data we have stored about you.
- Correction right: You can submit requests to modify incorrect delivery addresses, contact information or order records.
- Deletion right: You can apply to delete your personal information after all your orders and after-sales processes are fully closed.
- Opt-out right: You can unsubscribe from promotional marketing emails at any time through the unsubscribe link attached in emails.
We will respond to all your data-related requests within a reasonable time frame.
7. Minors Protection
Our website is targeted at adult customers purchasing baby supplies. We do not knowingly collect personal information from minors under 18 years old. If you are a parent or guardian and find that your child has submitted personal information to us without consent, please reach out to our support team, and we will promptly delete all relevant data.
8. Policy Updates
We reserve the right to revise and update this Privacy Policy according to business adjustments or legal regulation changes. All updated versions will be published directly on our website. Continued use of our website after policy updates takes effect represents your acceptance of the revised terms.